The Battery at Sun Trust Park
The Atlanta Braves announced the team would be moving from its home at Turner Field to a future stadium in Cobb County for the opportunity for a more-connected environment for Braves Country. SunTrust Park, the new home of the Atlanta Braves, integrates a state-of-the-art ballpark centered between The Battery Atlanta, Comcast's nine-story regional office headquarters tower; 550 luxury residential units; and a hotel. Designed for "the ultimate die-hard baseball fan," SunTrust Park brings fans a 21st-century ballgame experience. Braves baseball is so deeply ingrained in Atlanta that a live-work-play community in the heart of Braves country seemed the natural next step.
Accommodating Visitors and Residents
HGOR was hired by the Atlanta Braves, Liberty Media and a team of national developers to design the public areas of The Battery at SunTrust Park; a 60-acre mixed-use project. HGOR's design caters to the various types of end users, including the stadium visitors, office tenants, residents living in the multifamily buildings; visitors for entertainment at the Coca-Cola Roxy theater; shoppers for F&B and the retail tenants across the development.
With all the "mixed uses" available at The Battery-the South's lifestyle destination-HGOR set out to thoughtfully plan and design it where everything would holistically come together. The Battery Atlanta is for Atlanta Braves fans before and after the game at SunTrust Park. The Battery Atlanta brings baseball fans twenty restaurants, twelve retail stores and a music venue, offering an unprecedented entertainment experience 365 days a year, not just on game days.
"Centered around Socialization"
HGOR created a sense of place throughout the development with unique features, functionality, comfort and flexibility to create a more intimate and interesting environment than visitors experienced at the previous stadium.
"All designs are inherently centered around socialization - a key trend in sports-anchored, mixed-use developments," says HGOR principal, Lauren Standish.
The centrally located plaza is an approximately 76,000-square-foot terminus connecting the new stadium with two levels of surrounding retail, the office building and the hotel. HGOR maintained "end of the day" programming intentions throughout the design process to create a space where people would want to spend time on non-game days.
"The Vibrancy of Activity"
HGOR design principal, Bob Hughes says, "The focus was to preserve the vibrancy of activity for year-round enjoyment," and adds that the design team created five water features, a programmable stage and seating, event flexibility, iconic structures and integrated indoor/outdoor uses-all while creating great ROI for the client. "For example, initially the desire was to install natural grass, but HGOR decided to use a durable and sustainable turf that would hold up better against the high traffic, which is a better long-term investment for the owner."
As seen in LASN magazine, October 2019.