1. marketing skills 27.1%
2. design innovations 24.3%
3. environmental issues 16.2%
4. design fundamentals 16.2%
5. budget management 13.5%
5. staff management skills 2.7%
In response to the economy, how has the agency/company you work for (own) changed its business strategy?
downsized upper management 10.5%
downsized middle management 14%
computerized to streamline staff loading 17.5%
expanded task duties at all levels 19.3%
changed compensation/incentives 10.5%
expanded scope of services 17.5%
streamlined scope of services 10.5%
increased marketing 17.5%