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07-06-26 | News

Shifting Housing Focus Away From The 'Silver Tsunami'

Developers and policymakers finding new solutions to meet housing demand
as the 'tsunami' turns out to be a trickle

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by Keziah Olsen Morris, LASN

A phenomenon that looked to promise relief for the housing market is forcing developers and policymakers to look to renovations and regulation changes to meet demand. Photo Credit: Avi Werde on Unsplash

The "silver tsunami" may not happen in the way analysts predicted, throwing a wrench in plans to take advantage of this phenomenon to alleviate some of the rising housing demand. Since, according to research done by the National Association of Home Builders (NAHB), adults 65+ (or "baby boomers") represent just 18% of the population but one-third of homeowners in the United States, there was much hope that the retirement of this generation would release millions of properties for purchase by younger buyers as aging homeowners downsize or move into retirement communities.

Earlier this year, the NAHB warned that this tidal wave might not happen as predicted nor benefit the demographics most in need of housing, as many homes are being inherited or sold to equity groups. The organization further reports that baby boomer are staying in their homes longer than expected, especially as two-thirds of these homeowners own their homes outright and have little incentive to sell. A further complication arises with the realization that many of these homes are older and will need significant renovation or complete redevelopment before the next owners move in.

The complication increases as economic uncertainty combined with high interest rates and rising material costs have contributed to a general decline in single-family home construction and sales in the first quarter of 2026, according to the NAHB. A study by the organization further shows that regulations at all levels and stages of the development process add an average of $131,734 to the price of a new home in 2026. This cost represents over a quarter of the current average home sale price and a 40% increase in regulatory costs in just five years, greatly limiting the purchasing power of potential homeowners. The annual State of Nation's Housing report from the Harvard Joint Center for Housing Studies also revealed that young adults are increasingly living with family or roommates in the face of the lowest number of new jobs outside of a recession since 2002 and the highest unemployment rates in ten years - excluding the pandemic.

In all this, the Federal Housing Finance Agency's latest quarterly purchase-only House Price index revealed that national house prices only rose 1.7% compared to last year - the slowest annual appreciation since 2012. Builders have been leaning towards developing smaller lots, homes, and townhomes to address the high costs and low sales of existing available homes. Some state and local governments are also relaxing zoning and land-use regulations to allow for smaller multifamily buildings to be built on land originally zoned for single-family residences. Even though current owners are staying in their homes longer, remodeling spending has grown by 153% over the past ten years, and that number is only expected to rise.

NAHB Chairman Bill Owens urges policy makers not to rely on the "silver tsunami" and for developers to continue contributing to the housing supply with an eye towards an increase in renovation projects as older homes become available. The NAHB is also calling for lawmakers to reevaluate regulations and remove unnecessary ones to make homes more affordable and speed up new construction. Such efforts are much needed in the face of a continuing 15-year low in builder confidence, with hopes that the easing of regulations, the reallocation of land use, and a diversity of home builds will get the country on track to addressing housing availability affordability.

As seen in LASN magazine, July 2026.

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